Everyday, our world is becoming more and more content-driven. Technology has given us the ability not only to create visuals that were once unimaginable, but to deliver content in very targeted, specific ways. Creative visuals can make the difference between standing out in the crowd and getting lost in the pack. Learn More>>
Why You Should Have A Social Media Policy
It goes without saying that social media changes rapidly, something that was new on Tuesday could be considered ancient on Wednesday. It is a fast-moving machine. These days, almost any company that wants to reach its target audience engages in social media – Facebook, Google+, LinkedIn, Twitter, Instagram, Pinterest, etc. However, many companies appear to […]
Sparks! Welcomes Spoons Cafe
Sparks! welcomes Spoons Cafe. We’re proud to be working for a locally owned cafe that also roasts its own coffee. Located in the Federal Hill neighborhood of Baltimore City, right across from Cross Street Market, Spoons Cafe has been serving exceptional breakfast and lunch since 1999. All of their menu items are freshly prepared, because they believe “Good Food […]
2015 Marketing Trends
Well, that was quick. 2014 is already long gone. Here we are in 2015 and much of what seemed cutting edge is forgotten about. Like technology, marketing always seems to be changing, with new ideas and ways about reaching your target audience and getting the most effective ROI. While strategy or campaign may change, basic […]
Social Media Isn't Everything
Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s peril. However, social media is only a part of what […]
How to Reach Your Target Audience
How do you reach your target audience that comprises of employees in different levels of each company? What is the best strategy? Instead of going with one strategy and one social platform, your best method is to diversify, while keeping consistency in your message.
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