SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Jason Breichner
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / SEO / Mastering Your Domain

Mastering Your Domain

Tips for choosing the right domain name(s)

Well done Mr. Max!  You’ve got a great new website at maxservicesinc.com* with lots of informative details about your new company, ‘Max Services, Inc.*’  You are definitely the best at… er…uh… just what exactly?

Zero-Gravity Dog Widgets?  Didn’t see that coming…

Help me here:  If a helium-overdosed canine is looking for something to do while he flings through the stratosphere, will he know to enter “max services inc*” in his search engine to find the latest lighter-than-air-chew toy? Uh…probably not.  However, if (even without the use of opposable thumbs – but that’s a different blog) he can type ‘zero gravity dog widgets’ do you think he’ll find Mr. Max’s sparkling new website, maxservicesinc.com? Uh…unless Mr. Max has a crack SEO team…probably not (x²).

(Please disregard the silly notion that a floating dog would even have access to the internet to begin with.)

So, Mr. Max…what to do?  Well, one easy way of improving your ranking in search results is to get a domain that puts you where your search results are.  Like, ‘zerogravitydogwidgets.com’.  I know Mr. Max is proud of his company’s name and history, however, the gurus-of-search really don’t give a hoot about anything that can’t be deconstructed by an algorithm.

First things first: start with the right domain name. Or names.

Even if your business – or website – is as old as the sea (say, MaxWaterServices.com*), you can improve the chances that the folks in Mountain View will find you faster if you add a domain to your site that is more relevant to the search phrases that people will use to find you (say, “Patapsco River Boat Repairs”).

BE WARNED: life is cruel.  Done incorrectly, this might actually HURT your chances of being found by those with googly eyes. AND: it is not like those “set it-and-forget it” pot roast cookers –  it requires strategy and management.  Bottom line: don’t go it alone! Be sure to consult a savvy web developer to help you calculate your algorithmic risks. We happen to recommend a few:

www.baltimorebusinesswebsites.com
www.webhostingbaltimore.com
www.baltimorenonprofitwebsites.com

Now.  Be a good master and get a leash on those domains!

*= not intended to denote any website or company real or imagined and references are made for illustrative purposes only. Don’t sue us, Max.

Search SPARKS!

Launchpad Blog

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like … MORE

Relief Available for MD Businesses Impacted By COVID-19

These are scary times for small businesses. All nonessential businesses have been closed by order … MORE

Can’t Get to the Office? Try Live Streams and Web Conferencing

Coronavirus, or COVID-19, is impacting every facet of life for citizens on a global scale. As health … MORE

LIKE

In honor of #blackhistorymonth, we would like to recognize Mark Dean. Among other things, Mark helped develop the color PC monitor and the first gigahertz chip!www.biography.com/inventor/mark-dean ... See MoreSee Less

Mark Dean

www.biography.com

Computer scientist and engineer Mark Dean is credited with helping develop a number of landmark technologies, including the color PC monitor, the Industry Standard Architecture system bus and the first gigahertz chip.

6 days ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Exciting news for our friends at Timonium Dental! ... See MoreSee Less

Vote for us! Timonium Dental | Hulafrog Towson, MD

hulafrog.com

Family Dentistry. No matter how big, or small, your family is we can accommodate everyone! By working with patients at a young age, we re able to instill lifelong habits such as brushing and flossing that keep teeth healthy. We ll also make sure older family members receive the proper care for their...

2 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Today is National Data Privacy Day. There are many ways to protect your data online. One (of the many) that we recommend is to create a new, strong password for each online profile you have. Not sure what to make it? Scared you will forget it? Online password vaults are a great tool to generate and store your passwords! Learn more and sign up today: www.lastpass.com/ ... See MoreSee Less

#1 Password Manager & Vault App, Enterprise SSO & MFA | LastPass

www.lastpass.com

Try the best password manager for free! Generate strong passwords and store them in a secure vault. Now with enterprise SSO and adaptive MFA that integrates with your apps.

3 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Prayer for our Government by Archbishop John Carroll | Archdiocese of Baltimore

www.archbalt.org

We pray O God of might, wisdom and justice, through whom authority is rightly administered, laws are enacted, and judgment decreed, assist with your Holy Spirit of counsel and fortitude the president of these United States, that his administration may be conducted in righteousness and be eminently u...

4 weeks ago  ·  

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2021 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy