SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / SEO / Mastering Your Domain

Mastering Your Domain

Tips for choosing the right domain name(s)

Well done Mr. Max!  You’ve got a great new website at maxservicesinc.com* with lots of informative details about your new company, ‘Max Services, Inc.*’  You are definitely the best at… er…uh… just what exactly?

Zero-Gravity Dog Widgets?  Didn’t see that coming…

Help me here:  If a helium-overdosed canine is looking for something to do while he flings through the stratosphere, will he know to enter “max services inc*” in his search engine to find the latest lighter-than-air-chew toy? Uh…probably not.  However, if (even without the use of opposable thumbs – but that’s a different blog) he can type ‘zero gravity dog widgets’ do you think he’ll find Mr. Max’s sparkling new website, maxservicesinc.com? Uh…unless Mr. Max has a crack SEO team…probably not (x²).

(Please disregard the silly notion that a floating dog would even have access to the internet to begin with.)

So, Mr. Max…what to do?  Well, one easy way of improving your ranking in search results is to get a domain that puts you where your search results are.  Like, ‘zerogravitydogwidgets.com’.  I know Mr. Max is proud of his company’s name and history, however, the gurus-of-search really don’t give a hoot about anything that can’t be deconstructed by an algorithm.

First things first: start with the right domain name. Or names.

Even if your business – or website – is as old as the sea (say, MaxWaterServices.com*), you can improve the chances that the folks in Mountain View will find you faster if you add a domain to your site that is more relevant to the search phrases that people will use to find you (say, “Patapsco River Boat Repairs”).

BE WARNED: life is cruel.  Done incorrectly, this might actually HURT your chances of being found by those with googly eyes. AND: it is not like those “set it-and-forget it” pot roast cookers –  it requires strategy and management.  Bottom line: don’t go it alone! Be sure to consult a savvy web developer to help you calculate your algorithmic risks. We happen to recommend a few:

www.baltimorebusinesswebsites.com
www.webhostingbaltimore.com
www.baltimorenonprofitwebsites.com

Now.  Be a good master and get a leash on those domains!

*= not intended to denote any website or company real or imagined and references are made for illustrative purposes only. Don’t sue us, Max.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Happy New Year! Hoping to start 2023 with a Baltimore Ravens win! 😈 ... See MoreSee Less

4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

From Us and Ours
to You and Yours...

We hope you have
a Merry Christmas,
a Happy Hanukkah,
and a joyful Holiday Season!
... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 2
  • Shares: 0
  • Comments: 0

Comment on Facebook

The sun is setting on a day full of thanks and gratitude ☀️

As well as some birthday celebrations for Julie Smith, our Director of Graphic Design!

Happy Thanksgiving to all and Happy Birthday to Julie!
... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 4
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy