SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Marketing / How to Reach Your Target Audience

How to Reach Your Target Audience

TargetHow do you reach your target audience that comprises of employees in different levels of each company? What is the best strategy?

Instead of going with one strategy and one social platform, your best method is to diversify, while keeping consistency in your message.

Suppose you’re targeting the C-level employees, who make the final decisions, especially on financial matters, you will not use the same process as you would the manager and employees on the floor.

C-level employees are not spending time on social media sites like Facebook. They
typically have very limited time during the day. If they go on the Internet, it’s to find specific information regarding their company, their industry and/or their competitors.

In some industries, lower-level managers and employees may have more time when it comes to the Internet. They are not always seeking more information about their industry, their company or their company’s competitors.

To reach the C-level suite, email marketing is still effective, to be followed by direct mail. You can acquire industry information from companies such as Hoovers or IBIS World. With well-crafted emails, you can reach these decision-makers and keep their attention. This must be followed up with direct marketing efforts.

These are the leads you want to ultimately reach. However, you cannot discount the influence lower-level employees have.

To reach lower-level employees, social media sites, the biggest being Facebook, are still applicable. But these posts, however, must have attention-grabbing imagery and/or video. The information gathered here can be shared with upper-level management, who have access to the C-level suite.

For example, a construction supply company has a particular product. Their challenge is to reach the decision-maker. At the same time, they would like to reach the construction project manager, and even the construction worker.

With a diverse approach, using targeted emails, direct mail and social media, the construction supply company can reach its diverse target audience.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy