SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • The Team
      • Greg Pierce
      • Julie Smith
      • Lauren Pierce
      • Creative Partners
  • WHAT WE DO
    • Web Design
    • Social Media Marketing
    • Video Production
    • Advertising & Creative
    • SEO and Internet Marketing
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Featured / Why You Should Have A Social Media Policy

Why You Should Have A Social Media Policy

Social Media PoliciesIt goes without saying that social media changes rapidly, something that was new on Tuesday could be considered ancient on Wednesday. It is a fast-moving machine. These days, almost any company that wants to reach its target audience engages in social media – Facebook, Google+, LinkedIn, Twitter, Instagram, Pinterest, etc.

However, many companies appear to lack a social media policy document that is a guide to how social media engagement should occur.

After social media session with Dena Lorenzi, we at Sparks would like to share with everyone what we learned about the necessity of having a social media policy.

Every company has an HR manual that details the rules and expectations of its employees, and the consequences of inappropriate behavior on the job. Yet, many companies do not think it is important to have a social media policy, which is a living document that can be updated regularly. It will also detail who in the company communicates via social media.

These are the stakeholders involved: marketing/communications, HR, Legal (and sometimes IT).

What should your social media policy have in it? Here are 4 characteristics of a social media policy –

Reputation – No one wants to have a bad reputation. It’s safe to say that we’d prefer to have no reputation instead. But companies need to have reputations so that customers will be able to know who they are, and having a good reputation will always go a long way. A social media policy will detail how you and your employees can maintain your company’s good reputation.

Privacy/Security – A good social media policy will also guide companies on how to maintain employees’ and customers’ confidential information, such as financials, addresses, and any other sensitive information that should not be posted, tweeted or made public in any manner.

Defining Social Media – A good social media policy will also answer and define what is social media. Social media ranges from blogging, to YouTube videos, to LinkedIn and Facebook posts, to Twitter communications, etc. And with so many new forms of communication coming out almost daily, companies can refer to their manual to determine if any of these fall under social media.

Ethics – A good social media policy will also define the ethics of behavior and kinds of communications that will contribute to whether or not your company has a good or negative reputation. Companies operate according to ethics and social media is no different – practice bad ethics and you will eventually fail; practice good ethics and positive results will follow.

Search SPARKS!

Launchpad Blog

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Are your Social Media accounts secure? Unfortunately, these accounts are easily targeted and hard (even impossible sometimes!) to recover.

By not taking the correct steps to secure your account, you are putting yourself at risk to be hacked and your friends and followers at risk of being scammed.

Stay safe on the internet!

bit.ly/3NhTj8o
... See MoreSee Less

How to Protect Your Safety and Security on Facebook and Instagram | News for Authors

bit.ly

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry ab...
6 days ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

SPARKS! was saddened to hear about the passing of Dr. Mortel. His passion and commitment to the children of Haiti and their access to education was a true inspiration. He touched the lives of many and his legacy will continue to live on through his family and friends, the students of Haiti, and his Foundation, The Mortel High Hopes For Haiti Foundation. ... See MoreSee Less

Deacon Mortel, who inspired many to help his homeland of Haiti, dies at 88 - Catholic Review

catholicreview.org

Deacon Rodrigue Mortel, who as director of the Missions Office for the Archdiocese of Baltimore inspired dozens of parishes in the archdiocese to support sister churches in his homeland of Haiti and l...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

We wish you and your loved ones a very Happy Easter! 🐣🐇 ... See MoreSee Less

1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2022 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy