SPARKS! Marketing Communications - Baltimore Maryland

866.500.8088 - 410.244.5111

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • HOME
  • WHY CHOOSE SPARKS?
  • WHO WE ARE
    • Leadership
      • Greg Pierce
      • Julie Smith
      • Lauren P. Powderly, CDMP
  • WHAT WE DO
    • Web Design
    • SEO and Internet Marketing
    • Social Media Marketing
    • Creative & Graphic Design
    • Association Membership Websites
    • AV Projector Sound Rentals
  • LAUNCHPAD BLOG
  • CLIENT SUPPORT
    • Manage Your Domain
    • Payments
  • PORTFOLIO
  • CONTACT
    • Employment
You are here: Home / Featured / Social Media’s Influence on Consumers

Social Media’s Influence on Consumers

Companies know they cannot survive without social media.

Social media, as we think about it, is about online platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.

Although social media is not the be-all and end-all of marketing, we cannot escape the fact that it drives so much of consumer behavior. Companies, non-profit organizations, schools, government agencies, politicians, Hollywood, etc. depend heavily upon social media to influence their target audience. It’s important because:

1. Word of Mouth Marketing. Yes, word of mouth marketing is the oldest form of social media. Reputation has always been an important factor in whether or not a consumer decides to patronize a company, vote for a political candidate or attend a specific school. Other people’s opinions influence, especially those whom we respect. That’s why brands aim to reach Innovators, those who are respected in a specific community, because those people’s opinions will then influence then next group, Early Adopters, who then influence the Early Majority.

2. Participation/engagement marketing. Social media allows brands to speak with their target audience, not to. It’s a two-way relationship. Consumers are more likely to respond to a brand that is listening to them, taking their considerations an responding appropriately. Having a conversation with your target audience is like having a conversation with your friend, spouse, or employee, in which listening is vital and the appropriate words are said.

3. Brief and to the point marketing. What’s great about social media is that it encourages brands to get to the point. In today’s impatient world, consumers want the information they are seeking right away. Brief descriptions of products and/or services challenge copywriters to be concise. Think of Hemingway’s style. Social media allows for only so much space to tell your story, whether it be in words, images or videos.

Search SPARKS!

Launchpad Blog

BBB & SPARKS! Present SEO Webinar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful … MORE

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Client Portfolio

LIKE

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Cover for Sparks Marketing Communications
Sparks Marketing Communications

Sparks Marketing Communications

Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

www.onsparks.com/what-is-seo/?src=smc-fb042523
... See MoreSee Less

What is Search Engine Optimization? - SPARKS! 410-244-5111

www.onsparks.com

What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
4 weeks ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 1
  • Shares: 0
  • Comments: 0

Comment on Facebook

Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

www.eventbrite.com/e/search-engine-optimization-simple-strategies-to-improve-web-performance-regi...
... See MoreSee Less

Search Engine Optimization: Simple Strategies to Improve Web Performance

www.eventbrite.com

See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
1 month ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 3
  • Shares: 0
  • Comments: 0

Comment on Facebook

Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 33
  • Shares: 0
  • Comments: 9

Comment on Facebook

Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

View more comments

Load more

AFFILIATIONS

Click for the BBB Business Review of this Marketing Consultant in Maryland





SPARKS! is a Constant Contact Partner


SPARKS! is a Certified Wild Apricot Partner

CONNECT

SPARKS! Marketing Communications
224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
410-244-5111 - 866-500-8088
@sparksweb

CONTACT SPARKS!

Copyright © 2023 SPARKS! Marketing Communications · 224 Schilling Circle, Ste. 240 · Hunt Valley, MD 21031 · All Rights Reserved · Privacy