Barnaby Wickham has made a career of forming relationships. With extensive experience in marketing, he was recently past president of American Marketing Association – Baltimore, and is Director of Marketing for MET Laboratories, Inc. He was also recently Adjunct Professor of Marketing at Towson University. He recently shared some of his thoughts about marketing with SPARKS!.
It’s Time for Training Camp!
In those summer moments when you are not brandishing your usual battle garb, allow your mind to embark on its own “Training Camp”. Begin to mentally prepare for your own ‘week one’. Unburdened by the normal to-do lists, this quiet-time may provide just the setting for some creative thinking about your team, schedule, and playbook.
