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You are here: Home / Archives for Content Creation

Your Content Must Answer Questions

Create Content That Answers Questions

Your Content Must Answer Questions

Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering your customers’ questions?

Like any other company product or service, your blog must give answer questions that customers have and meet their needs – in short, it must solve their problems, or point them to a solution.

It’s imperative that, when creating content, marketers should don the hats of their customers and ask themselves questions that customers are asking. Bloggers must ask whether they are helping their readers. Readers want content that they can glean information from when they go to a company website.

Autozone is a good example of doing this; their repair info page gives car owners information about how to diagnose and solve car problems, possible taking away the need to go to a mechanic, if they are mechanically inclined, or at least to go to a mechanic with enough information to explain the problem. Of course, if you need parts, AutoZone desires that you purchase them at their stores. By being helped, customers may be more inclined to do so.

Safeway is another example of providing recipes for quick meals on their website.Don’t know what to cook for dinner? They’ve got a variety of recipes to choose from. As well, they supply all of the ingredients.

So it’s not that difficult to create content. Remember, however, beyond it being content that people will like, it must be useful and it should answer their questions.

"Our next event will be three months ago last Friday"…

Don’t you just love looking at the Events or News section of a webpage and finding the latest news is actually the old news?

Having a website is a lot like having a cold.  Anyone can get one.  Like a cold, you can ignore a website and it just gets worse and worse.  Similarly, you can treat it and you’ll start to feel – and perform – better!

1. Maintain Your Site – Keeping up with the latest web standards is like taking vitamin C or zinc. Things like maintaining proper code and responding to the latest SEO trends keep you traveling speedily along the information highway.

2. Fresh Content – Here’s your daily OJ!  Update your news, events, activities on a regular basis whether daily, weekly, or monthly.  Now this is important: would you keep stale OJ in the fridge? I doubt it (unless you live off-campus). Take the old stuff and either put it in the garbage or in an Archives folder.

3. Do Stuff.  That’s right… DO STUFF!  This is your daily exercise!  You need current events to have a current events page so find something to promote, explain, or download so that your visitors have something different to look at when they stop by unannounced (and they usually do).

What?  You can’t do any of the above?  Really?  REALLY???

There is still hope.  Just don’t put dates on your content.

Onward & Upward!

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Launchpad Blog

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SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April … MORE

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

2 months ago
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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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