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Is Your Site Getting Hits This Holiday?

If a tree falls in the woods but nobody hears it, does it make a sound?

The real question should be: if a website has great content and important information, but nobody finds it, does it make a difference?

Most businesses realize the importance of timely, accurate, and interesting content for their website, but many don’t actually take the time to see how their site performs, and, subsequently, if their content is seeing the light of day  …er… computer screens. There are easy ways to learn about two important “V’s” in web world: visitors and visibility.

Search Thyself

Want to know how you are viewed on the web? Then search thyself! Search your company, your competitors, even yourself. Where are you in the results? Are you on the first page or lost in the nether region? What about your reputation?  Has someone posted a negative review of your business? Or, worse yet, has that picture from the office party made it onto someone’s social network account? Those results can help you develop an effective web strategy and get in the game!

Batter Up!

Prepare your site before stepping up to the ‘virtual plate’. Just like a baseball player needs quick reflexes, good eyes, speed, and muscle, you’ll need tools to make sure your site is ready to perform.  Why? You both need hits to win! Good content and a site that is optimized are a must. This very deliberate process is called SEO, or search engine optimization.  Web analytics are the way to keep score (and find out about your visitors). It won’t hurt to have a good third base coach (say a certain web, media, and marketing company!) to guide you along the way. And, unlike an athlete, you can “juice” your performance by adding some well planned internet marketing too!

The first question of the New Year should be: ‘Has your site been optimized to get the most hits possible’?

Are there Blue Angels on your team?

Sometimes we get to do fun stuff here at SPARKS!  On a recent boating trip to watch the Navy’s Blue Angels perform in Annapolis, I realized that the coordination and synchronization of these fearless flying warriors can be extrapolated as a metaphor for many elements of marketing our business.  Not that we risk our lives to jettison ourselves 600+ MPH across the horizon at a separation distance of…oh…18 inches; or that our bodies can withstand 5 G’s without spontaneous combustion (or the release of other bodily matters).

The Blue Angels are the marketing department for the United States Navy & Marine Corps. Not just those magnificent FA-18 Hornets, but the enormous support team that makes their magic take flight. Visualize those six pilots in the Diamond Formation and compare their coordination to your marketing efforts. As the Commander, do you effectively communicate with Lt. Colonel Web, Captain Media, and Lt. Colonel Marketing?  Is your “air” show (as in broadcast) synchronized with your larger marketing vision?  Do you have the support team and a transport plane filled with enough extra parts to adequately maintain or update the mechanisms of your marketing program?

I wonder if any company can match the precision, thoroughness, and dedication to detail lived each day by “The Blues”.  But if you only need to get your business a few feet off the ground, they are an excellent model for growing your business!

Onward & Upward!

Search SPARKS!

Launchpad Blog

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! - “what exactly is digital marketing?” – here’s a … MORE

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

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Happy #internationalwomensday! SPARKS! is proud to have a team and client-base that includes many strong, smart women who are changing their industries and communities one day at a time! ... See MoreSee Less

2 weeks ago
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Losing your iPhone could mean more than losing access to your cat video tweets. Your data & your money are at risk too. Evil-doers are targeting iPhone users - read how to better secure your devices.

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iPhone users targeted in phone AND data theft campaign

ow.ly

When is an iPhone theft not just an iPhone theft? When the user's Apple ID and more, goes with it.
3 weeks ago
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Happy Birthday, Rockstar! Join us in wishing Greg Pierce a very happy birthday! 🥳 ... See MoreSee Less

3 weeks ago
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Happy birthday! 🎊🎁🎂

Happy Birthday, Greg!!

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