Tips on making a successful marketing video. As I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories. According to Cisco, “mobile video content has much higher bit rates […]
Facebook video threatens to overtake YouTube. One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website. And while YouTube is still the number one for video viewing and sharing, Facebook is […]
As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention. Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute.
To successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience. In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves […]
In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates. Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies. To listen to the entire show broadcast, Click Here>>