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You are here: Home / Archives for Video Marketing

Effective Video Marketing Tips For Anyone

Tips on making a successful marketing video.

Effective Video Marketing Tips for AnyoneAs I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories.

According to Cisco, “mobile video content has much higher bit rates than other mobile content types, mobile video will generate much of the mobile traffic growth through 2019. Mobile video will grow at a CAGR of 66 percent between 2014 and 2019, the highest growth rate of any mobile application category that we forecast other than M2M traffic. Of the 24.3 exabytes per month crossing the mobile network by 2019, 17.4 exabytes will be due to video”.

How can you create a successful marketing video? Here are some tips.

Focus on the story. A great movie succeeds because it focuses on the story. Movies that divert from the central story and begin to be didactic or try to preach a certain perspective fail, no matter the star power in the cast. In the same manner, marketers need to keep the story central and not try to sell. Eyeballs will be glued to the video because the story is good and interesting, and they won’t feel as if they are being pitched to or pressured into buying something.

Keep it brief. There is no ideal length of time to which your video should adhere. However, it’s best to keep it short. A video that runs too long will certainly not be viewed in its entirety. If there is enough material to spread over two or three videos, and if you have the budget, breaking up the story in parts is a good method by which customers will return to your website or YouTube channel. If the story is good, customers will want to see the next installment.

Use humor. We all love to laugh. What’s the best way to attract someone? Humor. Intelligent humor will communicate to your audience that you also think they are intelligent. Self-deprecating humor will show that you are able to laugh at yourself. (Of course, if the issue is serious, humor may be inappropriate, but that depends on your company and its industry or service).

Tutorial. Video can be an excellent way for your consumers to learn new information. For example, if you’re a baker, you can use video to share baking knowledge. Or, as AutoZone does, you can share automotive knowledge. Your customers will appreciate the fact that you are teaching them new skills.

Not sure how to do vide? Contact SPARKS! and we can help you.

Facebook Video Creeping Up On YouTube

Facebook video threatens to overtake YouTube.

One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website.

And while YouTube is still the number one for video viewing and sharing, Facebook is slowly coming up behind, a development that marketers will not ignore.

According to new data released by Ampere Analysis, Facebook video is gaining ground on YouTube in terms of video views. Of Facebook’s video growth, in a Reuters report, Ampere Analysis’ Research Director Richard Broughton said, “If the social network’s own video ambitions are to be realized, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns.”

One of the advantages for Facebook video viewers is that, unlike on YouTube, there aren’t (as yet) pre-roll ads like there are on YouTube. Will this change? For content marketers, the other advantage of using Facebook video is that viewers have to be logged in to be able to see videos, unlike on YouTube. Thus, Facebook is able to gather more data on potential consumers for marketers.

Ampere’s infographic below breaks down the numbers more concisely.

Video Wars: Facebook Challenges YouTube

Video Wars: Facebook Challenges YouTubeAs marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention.

Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute. [Read more…]

Why You Need Video in Marketing

Social media icons on smartphoneTo successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience.

In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves to be one of the best methods marketers can use to tell their stories.
[Read more…]

Interview Time: Photography In Marketing [video]

In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates.  Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies.

To listen to the entire show broadcast, Click Here>>

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Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important?

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What is Search Engine Optimization? - SPARKS! 410-244-5111

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What is Search Engine Optimization? - SPARKS! is an award-winning marketing communications agency based in Baltimore, MD. We offer web development and design, SEO, social media and digital marketing s...
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Where is your business showing up in your customers’ search results? Are you in the top results? Greg Pierce has the answers to get your business to break into the top positions.

Through the Better Business Bureau Greater Maryland webinar series, Greg will discuss:
- Fundamentals of SEO
- Tips to improve your website's ranking on search engines
- Using analytics to monitor performance

Search Engine Optimization: Simple Strategies to Improve Web Performance
Thursday, April 20th | 8:30 - 9:30am

Register for FREE online!

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Search Engine Optimization: Simple Strategies to Improve Web Performance

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See ‘behind the curtain’ and learn ways to have your website rank higher in search-engine results
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Seven years ago today - it seems like only yesterday! Happy SPARKS! Anniversary to our own Lauren Pierce! ... See MoreSee Less

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Wonderful anniversary! Keep up the great job!!!!

Happy Sparks anniversary to my very talented granddaughter!💕

Congratulations Lauren

Congratulations Lauren!

Happy anniversary!

Congratulations!

The best 7 years!

Congratulations 🎉

Perfect VIBE!!!

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