In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly?
There are more questions, however, to ask yourself before you begin resigning your website. [Read more…]
With the new year, companies may think of how they can improve their performance, especially how they can be more responsive to their customers. One of the ways companies may do this is by redesigning their website.
What is the first impression a potential customer will have when visiting a company’s website? What does it convey? These are two concerns that must be answered in redesigning your website. But there are more.
One of the biggest challenges many companies face today concerns the look of their website. What does their website convey about them? What first impression – positive or negative – will a potential customer get when he or she clicks on it? Is the website easily navigable and can consumers find the information they are looking for?
Although a website cannot replace the value and service a company must provide in order to keep customers returning, having a well-designed and updated website is vital for a company’s success. However, redesigning your website takes time and precious money.
[Read more…]
