Facebook video threatens to overtake YouTube. One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website. And while YouTube is still the number one for video viewing and sharing, Facebook is […]
Social Media Use Amongst Politicians
Social media the best way for presidential candidates to announce their campaigns? In today’s social media saturated age, as more politicians announce their presidential candidacies to officially begin their campaigns, it would be easy to think that platforms such as Facebook, Twitter and others would replace the traditional speeches. However, speeches are still the preferred […]
Social Media: Not the Be-All & End-All
Remember the 4 p’s of marketing – product, place, promotion, price? They’re still important as you plan your social media strategy. We all know that social media is a vital part of every company’s marketing campaign. There is no argument about the necessity of these outlets and the great benefits they can bring. However, social […]
Video Wars: Facebook Challenges YouTube
As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention. Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute.
Social Media Marketing Tips from Dena Lorenzi
Dena Lorenzi, Owner & President of Faith in Fashion, describes herself as someone who “thrives on complex challenges.” As a sought-after social media marketing consultant and thought leader, she certainly knows her way through its complex world. Dena has worked with many companies in a variety of industries from retailers to services firms and start-ups, conceptualizing and launching traditional and […]
How Social Media Shapes Consumer Behavior
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
Social Media Is Not Everything
We all know that social media is a vital part of every company’s marketing campaign. Without Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and any of the other social media platforms out there, companies will not be able to reach their target audience and interact with them. There is no argument about the necessity of these […]
