Facebook video threatens to overtake YouTube.
One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website.
And while YouTube is still the number one for video viewing and sharing, Facebook is slowly coming up behind, a development that marketers will not ignore.
According to new data released by Ampere Analysis, Facebook video is gaining ground on YouTube in terms of video views. Of Facebook’s video growth, in a Reuters report, Ampere Analysis’ Research Director Richard Broughton said, “If the social network’s own video ambitions are to be realized, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns.”
One of the advantages for Facebook video viewers is that, unlike on YouTube, there aren’t (as yet) pre-roll ads like there are on YouTube. Will this change? For content marketers, the other advantage of using Facebook video is that viewers have to be logged in to be able to see videos, unlike on YouTube. Thus, Facebook is able to gather more data on potential consumers for marketers.
Ampere’s infographic below breaks down the numbers more concisely.