By now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and […]
What is Search Engine Optimization?
What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important? Is Search Engine Optimization (SEO) important? If a website launches on the internet and nobody sees it does it […]
BBB & SPARKS! Present Digital Marketing Seminar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics. To […]
What Is Digital Marketing?
So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]
What Can Google Analytics Do for You? Part 2
This is part 2 of our series on Google Analytics. Click here for part 1. Now that you have a basic understanding of what Google Analytics can do for you, it’s important to know what to look for when you’re going over your data. It can be difficult to make sense of all the information […]
What Can Google Analytics Do for You? Part 1
It seems like analytics become a bigger part of how people make decisions every day. Their use has never been more present in sports, so why should business be any different? Companies are realizing that in order to optimize their outreach efforts, they need to be able to use reliable data that tells them how […]
WordPress Will Usher in the Era of “Happy Publishing” in 2019
It’s been many years since WordPress was simply a site used for blogging, and in 2019 the software language of the company will finally reflect that reality. With the introduction of WordPress 5.1, the word “publishing” will replace any mention of blogging throughout the platform. The language will be updated in wp-config-sample.php this year. So […]
Digital Marketing
SPARKS! offers a wide range of digital marketing solutions, such as internet advertising, search engine optimization, social media and email marketing to help you promote your business. We’ll evaluate and implement the most appropriate techniques and strategies designed to reach and engage with your target audience. Learn More>>
