Mobile a major force in consumer shopping habits. Mobile shopping habits have continued to increase. Businesses have continued to see that more and more consumers connect with them through smartphones. This is not a surprise. As I’ve written before, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, […]
Smartphone Users Still Buy Through Desktop
Consumers still make purchases through their desktops. As I wrote some weeks ago referencing a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. Smartphones allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and […]
Millennials Use Mobile to Plan Travel
On-the-go millennials use mobile for travel plans. As we have all seen, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities. And while every mobile user in almost every […]
New Findings on U.S. Smartphone Use
Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use. Even though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad). However, according […]