Internet security is of utmost importance these days. With high-profile security breaches occurring at companies such as Target, eBay, Neiman Marcus, Michaels and others, Consumers are more and more concerned about the security of the sensitive information they provide to retailers and other companies, trusting that companies’ websites will not be hacked and their information stolen.
Understanding consumers’ concern, Google ranks websites depending on their security. [Read more…]
As smartphones are creating more and more opportunities for businesses to reach their potential customers, mobile marketing is growing ever more rapidly. It is almost impossible to omit mobile marketing from any company’s marketing plan and strategy.
However, as you contemplate your mobile marketing strategy, before investing valuable money into a mobile marketing strategy, there are questions all marketers need to ask themselves. [Read more…]
As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention.
Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute. [Read more…]
These days, big data is heavily depended upon by marketers. Without it, they would not know how plan and execute strategic campaigns. In a previous post, I wrote about how big data is used by companies, the government, non-profits and other organizations to reach their target audiences. It’s not Minority Report. Without big data, or any sort of data, even consumers would reap the benefit of finding what it is they are shopping for.
Yet, as big data is necessary, what about the creative side of marketing? Is there still room for imagination? How can big data and the creatives blend together? [Read more…]
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it.
Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers. [Read more…]
To successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience.
In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves to be one of the best methods marketers can use to tell their stories.
[Read more…]
In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly?
There are more questions, however, to ask yourself before you begin resigning your website. [Read more…]
Social media is an ever-present in daily life. Most of us have an account on one or more of the platforms of either Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or another one.
But which social media platform’s users are most engaged? Pew Research found out. [Read more…]
With the new year, companies may think of how they can improve their performance, especially how they can be more responsive to their customers. One of the ways companies may do this is by redesigning their website.
What is the first impression a potential customer will have when visiting a company’s website? What does it convey? These are two concerns that must be answered in redesigning your website. But there are more.
A beautiful website with great content is important, but it means nothing if customers can’t find your site! Search Engine Optimization (SEO) is not a “set-and-forget” action. It requires planning, active management and monitoring. The major search engines are constantly updating their algorithms to provide relevant, trustworthy and authoritative content. And they reward optimized websites that are frequently updated with new information.
