Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use. Even though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad). However, according […]
Is your website mobile-friendly? Not just, how does it look on a mobile phone, but is it being ranked by Google as being mobile-friendly? Beginning on April 21, Google will be using mobile-friendliness as a ranking signal. According to their the official Google Webmaster Central Blog, “This change will affect mobile searches in all languages worldwide […]
As smartphones are creating more and more opportunities for businesses to reach their potential customers, mobile marketing is growing ever more rapidly. It is almost impossible to omit mobile marketing from any company’s marketing plan and strategy. However, as you contemplate your mobile marketing strategy, before investing valuable money into a mobile marketing strategy, there […]
These days, big data is heavily depended upon by marketers. Without it, they would not know how plan and execute strategic campaigns. In a previous post, I wrote about how big data is used by companies, the government, non-profits and other organizations to reach their target audiences. It’s not Minority Report. Without big data, or any […]
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly? There are more questions, however, to ask […]
In a Pew Research Center study, 90% of American adults have a cell phone. For marketers, this is great news. We all know about, and continue to see the rise in mobile use for everything from shopping, to making restaurant or travel reservations, to communicating with one’s doctor, as well as myriad other uses. While […]