Mobile a major force in consumer shopping habits. Mobile shopping habits have continued to increase. Businesses have continued to see that more and more consumers connect with them through smartphones. This is not a surprise. As I’ve written before, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, […]
Smartphone Users Still Buy Through Desktop
Consumers still make purchases through their desktops. As I wrote some weeks ago referencing a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. Smartphones allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and […]
Social Media isn’t About Social Media
Social media is about a relationship with your customer. Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s […]
Questions to Help You Define Your Brand
Brand building isn’t just having a great name. Great brands are more than just great names. They mean something. Think of Nike; it isn’t just a globally-known athletic brand, but it means something to casual, or even non-athletes. Or think Apple. It isn’t just a leading high tech brand, but there’s more, especially to Apple […]
Great Brands Showcase Their Value
Promote your brand’s value to the consumer. “A brand is an honest promise” is a maxim that every marketer knows. If a brand fails to deliver on its promise – better service, better experience, etc. – that failure to meet the consumer’s expectations will result in the loss of a customer, and in this connected […]
Email Marketing is Personal
Email marketing is still the most personal form of marketing. In a previous post, I pointed out that email is the earliest form of social media marketing, predating Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populated the social media universe. Also, with the rise of smartphones and iPads to complement desktops and […]
The Next Big Marketing Challenge: Centennials
Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]
Effective Video Marketing Tips For Anyone
Tips on making a successful marketing video. As I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories. According to Cisco, “mobile video content has much higher bit rates […]
Facebook Video Creeping Up On YouTube
Facebook video threatens to overtake YouTube. One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website. And while YouTube is still the number one for video viewing and sharing, Facebook is […]
New B2B Mobile Marketing Stats
The top priority for B2B mobile marketing is brand awareness. As I’ve written before, mobile-only internet usage surpassed desktop usage, and seeing how dependable we have become on it, mobile-only usage will only increase. We’re mobile, making purchases, reservations, checking and answering e-mail, even confirming medical appointments. While B2C marketing touts the benefits of the product, using emotion […]
