In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates. Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies. To listen to the entire show broadcast, Click Here>>
Cause Marketing: Should I do It?
Cause marketing, by definition, is when a for-profit corporation partners with a non-profit organization and both benefit from this mutual partnership. This may take the form of partnering in a social cause or sponsorship, etc. But while this is all good and rewarding, what is the real goal of cause marketing? And how should your […]
Do Marketers Create Need?
Has the question, “Which came first, the chicken or the egg?” been settled? In my office, it’s not. I ask this, because as marketers, we’re always having to answer – especially to those who are skeptical about marketing – the following: Do marketers create the need? Or are we responding to a need?
Social Media Is Not Everything
We all know that social media is a vital part of every company’s marketing campaign. Without Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and any of the other social media platforms out there, companies will not be able to reach their target audience and interact with them. There is no argument about the necessity of these […]
Why Internal Branding Must Be Done
So, you’ve created your marketing plan. You’ve decided on your brand essence and personality. You’ve decided on your strategy to get the attention of your target audience and how to turn them into loyal consumers. But something is missing. You look around your company and you say, “Ok, my external branding is fine, but what […]
Music, Marketing & Millennials
The following post was written by Stephen Fischel Finding a way to connect with Millennials is one of the hottest topics in marketing today. Many brands have used music to connect on an emotional level with this generation. Brands have found that music has the power to connect people.
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