One of the biggest challenges many companies face today concerns the look of their website. What does their website convey about them? What first impression – positive or negative – will a potential customer get when he or she clicks on it? Is the website easily navigable and can consumers find the information they are […]
Marketing: Where Does the Morality Lie?
It’s the age-old question, “Which came first, the chicken or the egg?” In marketing, it goes, “Which came first, the consumer’s need or the desire created by the marketer?” Do marketers influence consumer behavior? Do they create an artificial need? Even if there is a need, are marketers right to play on that need or […]
How To Destroy Your Brand
As more allegations of corruption regarding FIFA’s awarding the 2022 World Cup to Qatar refuse to disappear, soccer’s international governing body remains adamant that nothing unethical has occurred, with the president, Sepp Blatter, even going so far as to accuse the British media and others of having “a racist and discriminatory agenda”, while continuing to […]
World Cup 2014 – A Marketer’s Dream
In a few days, FIFA’s World Cup 2014 will officially kick off in Brazil. Undoubtedly, this is the world’s largest sporting event. In 2010, when the event was held in South Africa, FIFA’s research showed that over 3.2 billion people watched live coverage for a minimum of one minute, viewership for each match was 188.4 million, […]
The Potato – the Greatest Image Makeover
The potato, that simple vegetable that has become such a staple of our diet and which has many nutritional benefits, was a part in one of the greatest image makeover ever. After it was introduced to the European continent via Spain in the 16th century, it was looked upon with utter distaste.
Big Data: Why It's Not So Bad
Big data. The phrase brings to mind NSA. People being spied upon. Telephones and emails monitored. Big Brother. The movie Minority Report? But is it only that? Is big data used solely by governmental agencies for spying?
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