Last week, we talked about using a SWOT analysis and developing your mission statement to help you establish your brand. The next step is to develop your brand essence and personality.
Establishing Your Brand
Brand. We can all agree it is the buzzword in society and culture. All celebrities and public figures – including politicians – strive to have a brand. Companies exist and grow because of the power of the brand. In business meetings, strategy planning, entrepreneurship classes, it’s all about the brand. It even comes up in job […]
Change Happens; Your Brand Should Not
People change. We know that one technological innovation today will be yesterday’s old news. The world is always in flux. Even your customers change. Does that mean your brand should change? Should you try to be everything to everyone?
Let’s Meet In Person – The Value of Face-to-Face Marketing
Information today is shared almost instantaneously. Email, Twitter, LinkedIn, Facebook and many other social media platforms, individuals, businesses and government agencies can get their messages or latest news out to their target audiences.
Reaching Your Diverse Target Audience
How do you reach your targeted audience that comprises of employees in different levels of each company? What best strategy should you take? Instead of deciding on one strategy and one social platform, diversifying your method is the best way, while keeping consistency – which is vital – in your message.
The Northeast Maryland Security Council has chosen SPARKS!
It’s Launch Time: SPARKS! Develops New Website For Northeast Maryland Security Council! The Northeast Maryland Security Council is a non-profit business with a mission to spread security awareness by working with resources of industry and the local governments in Harford, Cecil, Baltimore counties, and Baltimore City.
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