Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]
Micro-Moments Are All Marketers Have
Micro-Moments are all marketers have to capture their audience. As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year of […]
Baseball’s Marketing Challenge
Opening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it. This is becasue baseball is […]
Marketing Tips with Renae Olver
What challenges are facing companies when it comes to marketing? What are some companies getting wrong? Renae Olver answered some questions for SPARKS!, sharing her deep knowledge of all things marketing. In the past 30 years, Renae has gained extensive experience in her marketing career, working with clients such as Union Trust, SECU, Sandy Spring […]
2015 Marketing Trends
Well, that was quick. 2014 is already long gone. Here we are in 2015 and much of what seemed cutting edge is forgotten about. Like technology, marketing always seems to be changing, with new ideas and ways about reaching your target audience and getting the most effective ROI. While strategy or campaign may change, basic […]
How to Reach Your Target Audience
How do you reach your target audience that comprises of employees in different levels of each company? What is the best strategy? Instead of going with one strategy and one social platform, your best method is to diversify, while keeping consistency in your message.
Internal Marketing Must Be Done
When speaking of marketing, many of us tend to think of external marketing, trying to find ways to keep existing consumers and to gain new ones. These are important obstacles that must be overcome. However, we tend to miss out on the first group of people companies need to reach – their employees. Any employer […]
Traditional Marketing: Still Needed
It’s no surprise that mobile usage continues to rise in the U.S. More and more marketers are keen on this fact, and companies are investing more time and money into mobile ads, seeking to reach consumers. However, while mobile usage is expected to rise, and mobile marketing has become a necessary part of a company’s […]
Claims of "The Best" Can Backfire
Your new product has come out. Of course, you want your target audience to hear about it and to purchase it. Like many companies, you tout your new product as “The Best” and you begin an ad campaign which utilizes comparative advertising. Your competitors cannot top your product or service, your ads imply, or outrightly […]
It’s the Small Things That Count
When creating a marketing plan, marketers understandably look at the big picture and try to focus on the goal. This is important. Without knowing what your goal is, you have no direction. And so, marketers will develop strategies and come up with prioritized action items to ensure that they are successful. However, beneath all of […]
