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You are here: Home / Archives for marketing

The Next Big Marketing Challenge: Centennials

Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]

Micro-Moments Are All Marketers Have

Micro-Moments are all marketers have to capture their audience. As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year of […]

Baseball’s Marketing Challenge

Opening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it. This is becasue baseball is […]

Marketing Tips with Renae Olver

What challenges are facing companies when it comes to marketing? What are some companies getting wrong? Renae Olver answered some questions for SPARKS!, sharing her deep knowledge of all things marketing. In the past 30 years, Renae has gained extensive experience in her marketing career, working with clients such as Union Trust, SECU, Sandy Spring […]

Digital Marketing

SPARKS! Internet Marketing

SPARKS! helps companies to plan and implement practical marketing solutions. We help our clients to learn more about their customers, their competition – even about their own companies. Then, we help them to develop creative strategies to reach their influencers, users and decision makers. And, we keep score along the way with regular marketing reviews and data […]

2015 Marketing Trends

Well, that was quick. 2014 is already long gone. Here we are in 2015 and much of what seemed cutting edge is forgotten about. Like technology, marketing always seems to be changing, with new ideas and ways about reaching your target audience and getting the most effective ROI. While strategy or campaign may change, basic […]

How to Reach Your Target Audience

How do you reach your target audience that comprises of employees in different levels of each company? What is the best strategy? Instead of going with one strategy and one social platform, your best method is to diversify, while keeping consistency in your message.

Internal Marketing Must Be Done

When speaking of marketing, many of us tend to think of external marketing, trying to find ways to keep existing consumers and to gain new ones. These are important obstacles that must be overcome. However, we tend to miss out on the first group of people companies need to reach – their employees. Any employer […]

Traditional Marketing: Still Needed

It’s no surprise that mobile usage continues to rise in the U.S. More and more marketers are keen on this fact, and companies are investing more time and money into mobile ads, seeking to reach consumers. However, while mobile usage is expected to rise, and mobile marketing has become a necessary part of a company’s […]

Claims of "The Best" Can Backfire

Your new product has come out. Of course, you want your target audience to hear about it and to purchase it. Like many companies, you tout your new product as “The Best” and you begin an ad campaign which utilizes comparative advertising. Your competitors cannot top your product or service, your ads imply, or outrightly […]

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Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a … MORE

What is SMiShing?

If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of … MORE

CRM For Beginners

Have you been searching for an efficient way to stay connected to your customers? Customer … MORE

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Happy Father’s Day, Greg!

I am so thankful to work beside you and learn from you each and every day. Love you! - LP
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Social Media is a great way to stay up-to-date with friends and family, but beware! Sharing, or in some cases oversharing, can have repercussions when it comes to insurance rates and claims.

Learn More: bit.ly/3mi5kQ3
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Your social media could affect your insurance rates | Coverage.com

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Regardless of your feelings about privacy or insurers mining social media, there’s a way to make the best of this as long as it’s a reality. Knowing such information is used may lead to new awaren...
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In honor of Memorial Day Weekend, SPARKS! will be closing tomorrow, May 27th at 12:00pm and remain closed through Monday, May 30th. We will resume normal business hours on Tuesday, May 31st. ... See MoreSee Less

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224 Schilling Circle, Suite 240
Hunt Valley, MD 21031
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